Hotter’N Hell Hundred

America’s oldest and most popular one-day century ride, founded by then-postmaster general Roby Christie in 1982. The Hotter’N Hell 100 is a rite of passage for cyclists in the south, with an annual attendance topping 30,000 people. The Hotter’N Hell 100 cannot be matched by any other cycling event in single-day miles ridden or memories created. The challenge to ride 100 miles in 100-degree heat was created to honor the 100th birthday of Wichita Falls. The event has grown to encompass not only the ride, but a running challenge, trail race, mountain bike race, and the largest collection of USAC races in the great state of Texas.

Specialized Bicycles


The world’s premiere bicycling brand, Specialized has been the brand of choice by Tour de France winners, World Champions, and weekend warriors alike for over 30 years. In addition to being on the cutting edge of bike race technology, partnering with the McLaren Formula 1 team to create the McClaren Venge, tested as hands down the fastest bike ever created, Specialized leads the industry in women’s cycling development and innovation. It is also the number one brand in Wichita Falls, so check one out at Riverside Cycling Center at 502 Wichita St.

First Bank of Wichita Falls

FirstBankCommunity owned and operated since 1907, First Bank has been a proud sponsor of the MSU Cycling Team for 4 years. Current president Chuck White, an avid cyclist himself, has piloted First Bank to the top of the local banking game, three times voted Texoma’s favorite bank. In 2005, they received a 5 star ranking from Bankrate.com, and they won the Better Business Bureau’s Torch Award for ethics in the marketplace. Nowhere else in Wichita Falls, Burkburnett, Iowa Park, and coming soon, Frisco, TX, can you find the same high level of service. In recognition of their support, the MSU team can often be found training in town on their customed design MSU/First Bank jerseys. Keep an eye out for that distinctive green & black jersey.

Riverside Cycling Center is Texoma’s premier spot for ALL your cycling needs. We are the best in the business when it comes to bike repairs, adjustments, and tune-ups. No matter what kind of bike you ride, the RCC staff has got you covered with over 20 years experience. Our promise is to provide top notch customer service for everyone, EVERYTIME!


Founded in 2011 by two brothers and their combined passion for cycling and the cycling industry, Zevlin strives to bring personalized handlebar tape and natural body care products to market not just for the big chains, but for every rider big or small At Zevlin this passion started from a very young age and it hasn’t stopped. We race, ride, roll down thousands of miles of road or dirt not because we have to, but because we want to. Our focus is to make cycling more fun with products we love and can stand behind because we are passionate about what we do. We’re here to ride…come out and join us.

Midwestern State University